Privacy Policy

Who we are

Practice Revenue Management, Inc. is the incorporated legal entity that owns and operates the DermBillingUSA website and brand, and is the data controller for information collected through this site. DermBillingUSA is a website and marketing brand, not a separate legal entity.

Practice Revenue Management, Inc. maintains administrative, technical, and physical safeguards designed to support its obligations under HIPAA and applicable privacy and security requirements. HIPAA-related responsibilities are governed by applicable law and executed Business Associate Agreements.

Information we collect

• Information you submit: full name, practice name, work email address, phone number, and number of providers submitted through our claims audit request form.
• Information collected automatically: IP address, browser and device type, referring URL, pages viewed, and time on page, collected through standard server logs and website analytics.
• Communications: emails, call notes, and messages you send us.

What we do not collect on this website

We do not request or knowingly accept protected health information (PHI) through any form on this website. Do not submit patient names, dates of birth, medical record numbers, diagnoses, or claim-level patient detail through the website. Claims data used for an audit is exchanged only after a Business Associate Agreement is executed and only through a secure channel we provide.

How we use information

• To respond to your request, prepare a claims audit, and provide a proposal.
• To communicate with you about our dermatology billing services.
• To operate, secure, and improve the website.
• To comply with legal, tax, and regulatory obligations.

How we share information

We do not sell personal information. We share information only with service providers who support our operations, such as hosting, email delivery, and customer relationship management, and only to the extent needed to perform those services. We may disclose information where required by law or to protect our legal rights.

Security

Information submitted through this website is transmitted over TLS and stored in access-controlled systems. Access is granted on a least-privilege basis and administrative activity is logged. No method of transmission or storage is completely secure, but we review our controls on an ongoing basis.

Retention

We retain lead enquiry information for as long as needed to evaluate and pursue the business relationship, and afterwards only as required for legal, accounting, or dispute-resolution purposes.

Your choices and rights

You may ask us to access, correct, or delete the personal information you submitted, or to stop contacting you, by calling (631) 366-8765. Depending on where you live, you may have additional statutory rights, including the right to opt out of the sale or sharing of personal information; we do not sell or share personal information for cross-context behavioral advertising.

Cookies, analytics, and advertising

We use a small number of first-party cookies and browser storage necessary to operate the site, and a first-party measurement record that tells us which pages and campaigns lead practices to contact us. That record contains only an anonymous visitor and session identifier, the event that occurred (for example, an audit request submission or a phone-number click), the page and landing page, the referring domain, campaign parameters such as utm_source, and advertising click identifiers such as gclid or fbclid when present in the link you arrived on.

We never place your name, email address, phone number, message content, practice details, or any patient or health information into analytics or advertising tools.

Third-party analytics and advertising technologies, including Google Analytics 4, Google Ads, Meta Pixel, and TikTok Pixel, load only after you allow them through the consent control shown on the site. Analytics and advertising are separate choices, both default to off, and declining does not limit your use of the site. You can change your choice at any time by clearing this site's browser storage, and you can block or delete cookies in your browser settings; core parts of the site will continue to function.

If, and only if, you allow analytics, we also keep a first-party record of how pages on this site were used during your visit: pages viewed, links and buttons clicked, scroll milestones, whether a form was started or submitted, and whether the chat advisor was opened. Only page paths are stored — never query strings, form field values, message or chat content, telephone numbers, email addresses, IP addresses, or full browser strings. Links to other websites are recorded as the destination website name only. We do not use session replay, heatmaps, keystroke logging, or mouse tracking. If you withdraw analytics consent, this collection stops immediately.

Measurement records are retained for a limited period configured by us and used only for aggregate reporting on marketing performance. Detailed page-by-page journey records are deleted automatically after 90 days by default.

Children

This website is intended for business use by healthcare practices and is not directed to children under 13. We do not knowingly collect information from children.

Changes to this policy

We may update this policy from time to time. Material changes will be reflected in the last-updated date at the top of this page.